Redefining the post-onboarding journey for OneCard users
COLLABORATED WITH
OneCard, Pune
THE TEAM
Design Lead, Product Designer, 2+ Product Managers, 4+ Developers
ROLE
Product Designer
OVERVIEW
OneCard is a metal credit card with an app-first experience, built on the principle of giving control back to the user. While onboarding was smooth, the steps that followed were fragmented: delivery, activation, spending insights, and support worked in isolation and left users frustrated. I redesigned this journey to bring it together, since early friction can quickly erode user confidence.
IMPACT
Reached all 250,000 new OneCard users with improved post-onboarding
Streamlined delivery and activation, reducing top support queries
MY ROLE
As the product designer for the post-onboarding journey, I owned experiences like delivery tracking, card activation and transaction analytics. My focus was on simplifying fragmented flows, creating consistent visuals, and anticipating real user edge cases.
I illustrated the delivery tracker visuals and worked with a motion designer to bring them to life, alongside close collaboration with product managers and developers for feature rollouts.
Delivery Tracking Illustrations
OPPORTUNITY #1
Card delivery and activation was disjointed, leaving users uncertain about the next step
We stitched tracking and activation into one joyful handoff with live delivery illustrations, clear CTAs for delays or missed attempts, and a one-tap activation flow immediately after delivery so users move from “Where is it?” to “I’m ready” in seconds.
Card Delivery: Happy Flow
Card Delivery: Edge Cases
Card Activation: Dashboard CTAs
Card Activation: Happy Flow
Card Delivery: Edge Cases + End State
OPPORTUNITY #2
Transaction history was limited to a flat list, giving users no real context or control over their spending
We designed a comprehensive view of transactions with clear breakdowns of spends, refunds, and repayments. Each transaction opened into rich details with status updates, notes, bill uploads, and categorization options for reimbursements.
Transaction & Analytics
To go beyond record-keeping, we added actionable insights like EMI eligibility, reward redemptions, and linked offers, turning history into a tool for both clarity and engagement.
Transaction History
OPPORTUNITY #3
Support tickets for the same issue were scattered, leaving users confused and stressed when seeking help
The ticket module was redesigned to group related tickets, giving users a clear, structured view of progress. This simplified navigation, reduced confusion, and reassured users with a clear path to resolution.
Support Tickets
