Designing a post-purchase homeowner ecosystem
COLLABORATED WITH
VJ Developers, Pune
Monsoonfish Studio, Pune
THE TEAM
Project Manager, Lead UX Designer, 2 Visual Designers, 2+ Developers
ROLE
Lead UX Designer
OVERVIEW
VJ Parivaar (‘VJ Family’) is a digital platform for VJ homeowners, designed to make life after purchase seamless and engaging. The app helps users:
Track construction progress of purchased property in real time
Book and monitor home services effortlessly
Connect with other homeowners through a community hub
Access exclusive rewards and partner offers
Behind the scenes, it connects multiple systems (service providers, brand partners, and a robust backend) to keep everything running smoothly.
IMPACT
Successful launch at a major real estate exhibit, positioning VJ as a digital leader
Service resolution times dropped from weeks to days
MY ROLE
I owned the end-to-end UX for all modules and interfaces, from construction tracking to home services, rewards, and community. I structured how the backend connected to every interface, translated stakeholder requirements into clear wireframes, ensured the visual design reflected the UX, and handed off polished designs to developers. I maintained the design system across the platform, making sure every new feature stayed consistent and scalable.
OPPORTUNITY #1
Homeowner journey lacked a unified platform
After purchase, homeowners faced a patchwork of services with no clear entry point. We mapped the entire post-purchase journey, defining features for homeowners, employees, and partners. This alignment set the foundation for a connected platform.
Mapping Features and Interfaces
OPPORTUNITY #2
Construction updates were unclear
To make progress tangible, we designed an illustrated building view where floors, windows, and doors filled in as they were completed. After exploring multiple illustration styles and tech constraints, we delivered a visual system that made complex timelines instantly understandable and even delightful for homeowners.
Construction Updates
Building Updates
Other Construction Updates
OPPORTUNITY #3
Service requests lacked visibility
Homeowners often had to search for maintenance or shifting services on their own. To make this easier, we launched an in-house Services module that handled everything end to end. Users could track each stage, from consultation visits to quotations and completion images, while providers updated progress through a dedicated web app.
Consumer App: Home Services
Consumer App: Home Services - Orders
Service Provider Interface: Orders
OPPORTUNITY #4
Rewards were scattered and underused
Exclusive perks for homeowners existed in silos and were poorly tracked. We built VJ First, a rewards module where homeowners could access brand offers, and partners could process redemptions through their own interface. The system not only delighted homeowners with perks but also created a new revenue stream for VJ Developers via retailer commissions.
Consumer App: VJ First - Rewards Section
Consumer App: VJ First - Store Locator & Code
Brand Partner Interface: Sale Process
OPPORTUNITY #5
Backend operations were fragmented
Running so many modules required a single source of truth for data. We designed an admin dashboard where employees could manage modules, activate services for specific buildings/wings, and update data that synced instantly with the app. Though designed rapidly in iterative calls with stakeholders, this became the backbone of the ecosystem.
Back End Interface: Construction Updates
Back End Interface: Rewards Configuration
Back End Interface: Coupon Configuration
